And it had the promise to be cooler than regular office tech for young professionals, mostly in the IT space. Thus, it was a kind of consumer product for companies onboarding users for free. This solution would be more efficient and time saving.Ĭontext was the imminent success of social media networks and the strongly felt need to transfer the “new freedom of communication in the private to the enterprise space. The problem to solve was bad email communication and replacing it with a much better tool for communication. The overpromising solutionĭiscussing the case of Slack, one needs to remember the initial promise and context of the company. The particular reason is and was that Slack is the poster boy company for a number of trends in the SaaS space and in B2B software worthwhile discussing. When we discussed Slack the first time with clients, I got the question of why I was so picky on Slack with regard to the solution and the business model. This brought a company on the desk again – Slack. The case of Slack – worth a review for SaaS market and enterprise software observersĪs the end of July always provided some quieter moments, even in time on Covid-19, I had the time to review some older client’s briefings and internal research papers. It addresses some key issues about the business model, the situation in the SaaS space and explains why an acquisition will be the best that can happen to Slack. While the acquisition in my point of view is the best possible outcome for Slack, I have no longer an excuse to kick down the road this quick piece about Slack since long in the making. Marc Benioff is quoted to see "a marriage in heaven". Yesterday the final announcement was made that Salesforce acquires Slack for 27bn USD.
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